There are enough hours...

"There are enough hours — you just need to figure out how to use them to make your dreams into reality." - Janie Hewson (Marketing Creatives)

It always seems like the opposite of the above quote is true. Being busy can drain the life out of you, and the next second you look at the clock, the day's over and what was accomplished? Probably quite a bit, but always seems as if you needed more time.

This blog post, and the posting of any blog entry is one of those things that I always find the time to NOT do. To post-pone blogging for a couple of months is alright if you haven't anything to talk about.

There is one photographer that I've been itching at assisting for the past year, and it is definitely an opportunity I'd like to share.

Do you know what it feels like to pursue someone, after multiple meetings, phone calls, emails and to finally get the job? I'm pretty sure thats called marketing, am I right Janie?

What you sort of learn in school is how to market, but not always being taught how long marketing to someone can take. In this instance, almost an entire year to finally assist Tom Bonner, another Brookie who photographs architecture (Tom Bonner Photography)

How'd I manage that?  I had known who Tom was since I started getting into architecture photography and had been referred to him by one of my professors, Rob Winner, who had went to school with Tom.  I started calling him back in early 2010, and just two weeks ago did I finally get to assist him.

The project was an awesome school down in South-Central LA, not one of the neighborhoods I'd enjoy driving through, but I'll go anywhere if its for some cool architecture.

What makes an alright overcast day into a great day?  The sun coming out just in time, the project being modern, a great easy to talk to and active photographer, and finally, a client that helps move chairs, tables, books, and gives great input into every shot.

We got all the shots, the tripod never got bumped, and most importantly we had fun the entire day!

I'm looking forward to seeing what more LA has to offer both architecturally and photographically.  I am here to stay.

Blogger just released a mobile device feature for your templates to be able to be easily read and viewed on mobile devices!

Dome Rock

Down time. I recently had the amazing opportunity to visit and stay in the beautiful city of Blythe, CA. Never heard of it? Neither had I until there happened to be an architectural project located there.

If you don't know where Blythe is, let me give you a little insight. Located in the middle of nowhere about 2 hours outside of Palm Springs, and 3 hours away from Phoenix, AZ it lies on the border of California and Arizona…a desert. That's where I was stranded for 3 days! From what I'd heard about Blythe, it usually is a truck stop for truckers or a pit stop to get gas before one heads into the outskirts of Arizona. Blythe was my destination!

The shoot had been postponed due to an unpredictability of low cloud cover and the early Wednesday school schedule that would have deprived our shoot of all the little kids that needed to be in our photographs. What do to in Blythe, CA? There is a really cool diner, some geoglyphs (whatever those are), and a movie theater…that was out of business.

I would have to say with 20,000 people living in Blythe, the only thing to do is drive aimlessly into Arizona and explore the desert. What's great about not knowing where you're going or doing, you always find interesting and creative adventures.

Ours was rock climbing!l We climbed Dome Rock to the very top to see the mountainous and desert terrain. Running into cacti and dodging rattle snakes weren't the only high points of the climb. Stumbling into a desert tortoise, finding a very deep man-made tunnel, and climbing steep rock to get to the peak made our trip out to Blythe worthwhile.

(Dome Rock, Quartzsite, AZ)

(Sagurao Cactus, Dome Rock, Quartzsite, AZ)

Sodium Vapor

I discovered something new today.  It came to me because I was retouching an image that happened to only be illuminated by one high pressure sodium vapor light directly in front of the building.

Have you ever shot sodium vapor and tried to correct for it?  I have but not to this extent.  What do you do when you don't know anything about sodium vapor lights?  Google it.

I came across a forum on dpreview.com or something of the sort that pointed me in the right direction to correct my white balance.  Well not particularly, but it did give me the idea to play with the RAW files in Adobe Camera Raw and use the HSL/Grayscale section.

In order to even get started with correction, I had to know what colors sodium vapor produces when it is fully warmed up, and that is where the forum came in.  I knew Sodium Vapor was orange, but didn't know the light has a hell of a lot of yellow.

After a couple of different techniques in ACR to get the orange/yellow out, I finally figured it out.  Reading that SV lights are around 2100-2700K a very cool light temperature almost approaching that of a candle flame.  2700K looks disgusting so I decided to jump up to 3350K, why?  Because it looked the best.  Color temperature in ACR can only correct for 4 colors, blue, yellow, green, and magenta.  What it doesn't do is only take out yellow and keep blue.

This is the magical part of my 3 hour retouching adventure.  Take 3350K one step further and desaturate under the HSL section, all the yellow, and for my situation -30 orange.  That was only the beginning as there was still a ton of orange on the asphalt, which I used just a simple HS layer and desaturated and masked back in the parking lot.

Thank goodness for the Internet enabling me to search for sodium vapor light color correction and the knowledge I gained from spending 3 hours in front of a computer, blending, retouching, color correcting, and more retouching.

The City of Goodwill

I never got to appreciate Washington for what it was when I lived there for 20 years. After moving to California I only got to go back up north every so often. Just recently I had the opportunity to visit and work in Seattle, a city I haven't really spent much time in.

1 block away from the job site, 2 blocks away from the Space Needle and the Frank Gehry EMP, and 5 blocks away from one of the best places to eat in Seattle, The Hurricane Cafe, or simply, "The 'Cane."

Most of the trip was spent assisting a photographer for a ceiling manufacturer that had product up in Seattle needing to be photographed. Ceilings? How cool can that be right? It was awesome!! The site is under construction, so the entire time shooting we had to specifically wear a hard hat, steel toed boots, pants, safety vest, and safety goggles.

I had never been on a construction site until this past week, especially one that was just about ready to be turned over. On all floors we had to wear booties for our boots and use the Honey Bucket's outside of the complex. What a great experience to have stepped in a building before hundreds of people that will be working there.

On top of all the regulations we had to abide by, we were given very strict security guidelines since we weren't involved with the construction company. What would you do if the head night foreman didn't think you were suppose to be holding a photo shoot? Pull out the hard copy email that has the most recent dates and correspondence with all of our contacts!  That is exactly what happened to us, at the end of the first day of shooting.

Seattle is simply another amazing city that I have had the pleasure to live in for longer than a day and experience the Emerald City.  Getting to see family and friends while enjoying great food, extremely nice people, and not seeing the sun for a week was an enjoyable get away from the City of Angels.

BGF, Seattle, WA from the Space Needle. nbbj/Sellen

Who's Hungry??

February was a hard month. A different lifestyle in Downtown Los Angeles.

I was able to assist for a different style of photography, food photography. A goal for me as a freelance photographer assistant is to help photographers in a variety of photographic applications.

Since the beginning of March, I have had the privilege to assist food and beverage photographer, Lew Robertson in his studio. The great thing about the Internet is that there are so many resources to find good photography. Work Book is where I came across Lew's work. 

Turns out he's a Brookie!

I had a lot of fun being on set and learning an entirely new studio, new equipment and new ways of lighting both food and beverages.  I enjoyed myself because there are so many technical aspects of photography that overlap between the different genres such as food and architecture photography.

Being aware of the different genres of photography is very much similar to a student of architecture being familiar with the various styles of design.  In order for anyone to acknowledge a specialty and become a professional, there needs to be an awareness as to what others are doing in their profession and how they are succeeding and getting business.

Two completely different professions such as architecture and photography have a tremendous amount of similarities from going to school, interning with a successful business within the industry you're going into, and ultimately becoming your own successful business.

The month of March has already brought about a good amount of assisting work, lets hope that the rest of the month plays out positively.

A New Home

 Here’s some introduction as to who the heck I am, and where I came from.  Hailing from the southeastern corner of Washington State, I came from a desert.  A desert?  Isn’t Washington mostly evergreen trees with rain and snow?  HA!  We see snow during winter, rain during fall, flowers blooming during spring, and HOT dry heat during summer.  Why do people think it rains a lot? Seattle.  Kennewick, WA, population roughly 60,000, is where I was born and raised.

What I care about most about my background and what makes me who I am is how I was raised. I was given guidance but, with a lot of freedom.  My parents supported my ideas without dictating who they wanted me to be. 

When I arrived in Santa Barbara, I was stunned by the beauty of the place.  School in Paradise was amazing. Then I graduated.

Now I am -- Design-orientated. Polite. Well-behaved. Respectful. Responsible.  Hardworking.  And reasonably smart! --all by the age of 23.

LA. Los Angeles, California.  My new home. 

I am working my way up in the freelance assisting industry.  Assisting for product, architecture, people, and automotive photographers is the game.

I have cool dance moves but my main focus is directed more towards the creative industry of photography.

 Los Angeles, CA

Kennewick, WA

Wyly

I've never been to any southern state besides Florida.  And I must say I am missing out on so much good architecture.

The mid-south states such as Texas are thriving in the architecture industry, where land is relatively cheap compared to the price per square foot in Los Angeles or New York.  That could be one reason why so many firms have offices there producing remarkable work.

I recently discovered the Wyly Theater in Dallas, TX.  An unbelievable building.  When viewing the images without looking where it was located, I immediately thought it was constructed somewhere abroad in Europe, China, or Korea.  These types of buildings are somewhat rare in the United States.

I'm sure there are so many regulations and panels of approval that a building must go through in order to begin construction.  The United States is extremely conservative on behalf of crazy, interesting, and unusual architecture.

Luckily, we still have a few people that love creativity and allow these types of buildings to be built here in the USA.

I can't wait to finally visit Dallas!

 Dee and Charles Wyly Theater, REX, OMA, Joshua Prince-Ramus

Architizer Article

In Your Own Backyard

It is amazing what one will find in their own backyard, let alone in your home town.

When I got into architectural photography, I didn't have a clue what kind of architecture I liked. I didn't know of any architects except for Frank Lloyd Wright and Frank Gehry (Experience Music Project).  The big hitters in the world of architecture, and both of them named Frank.

I lived in my hometown of Kennewick, WA for 20 years before I finally moved to Southern California for school and now my profession.  Being in one place for twenty years numbed me from seeing past the boring lifestyle in Kennewick which is part of a Tri-City area.

I didn't care about the architecture.  I had no interest or infatuation with buildings or interior design.  Furniture had no part in my life.  For the longest time I was satisfied with normal furniture, the type of furniture that isn't custom made and doesn't come from Herman Miller, Knoll, Design Within Reach, Modernica, etc.

It was crazy enough when I finally discovered the first modern building I wanted to photograph in Kennewick.  A 3-story, double building dermatologist building.

Now it has come down to an architect known as ZGF, based out of Portland, OR.  These guys are a huge award winning architect firm.  Designing projects associated with academics, healthcare, corporate, and much more, these guys are incredible!  Researching them a little bit, I found out that they designed the Kadlec Medical Center Critical Care Unit in Richland, one of the three cities in the Tri-Cities area.

This architect and many others that I am discovering are making me want to actually return to my hometown and rediscover what I couldn't when I lived there.  And interestingly enough, it could lead to working up in Seattle!

How amazing would that be!

Kadlec Medical Center Critical Care Unit, ZGF Architects

Outdated Modern Masterpiece?

Who in god's name would ever think about remodeling this airport terminal?!  Eero Saarinen's TWA airport terminal has been closed for at least 10 years.  JetBlue replaced this terminal with a new Terminal 5, located directly behind this masterpiece.

I would like to know what people think is "outdated."  Maybe because it looks like a stealth bomber?  Or maybe because it is constructed of concrete where as most "modern" buildings today are in a race to get LEED certification; consisting mostly of glass, steel, and wood.

The word "outdated" is only established with the year this terminal was created: 1956.  Falling under the category of Mid-century Modernism only because it was constructed in the middle of the century.  What would people call this if it were constructed today?  Look at Zaha Hadid's, Chanel Mobile Art Pavilion, in New York City.  Obviously not the same type of building material but Hadid certainly didn't use any straight lines.  To me it looks like a spaceship.

Eero Saarinen's TWA terminal has been out of use for a 10 years.  Why?  I haven't the foggiest clue.  Now, it is in the process of potentially being turned into a hotel lobby that would be constructed in between it and the new Terminal 5.  Lets hope that whoever grabs this project won't completely ruin what Saarinen conceived of.

Zaha Hadid- Chanel Mobile Arts Pavilion, NY, NY

Eero Saarinen- TWA Terminal 5, JFK International Airport, NY

Read the NY Curbed article!

Compton anyone?

Church.  A place of peace and prosperity.  These are a couple of words that one might think of a church.  Somewhere people can gather and pray.  What happens when people abandon their church?  The best example is Rudolph Schindler's Bethlehem Baptist church in Los Angeles.

Rudolph Schindler was a master mid-century architect who designed a wide variety of buildings and homes.  One building still standing, Bethlehem Baptist church, is a historical-cultural monument in South LA, or at least should be.  According to the Cultural Heritage Commission, this church is the only mid-century modern building in South LA...

I have driven through South LA and I beg to differ because I have certainly driven through South LA and have seen quite a few mid-century modern structures.

Schindler is one of my heroic architects of modernism, and to see this building in shambles is hard to bare.

I have recently taken on a personal project for myself to photograph churches such as this one that are "modern" from mid-century to the present modern style of architecture today.  

This church of Schindler will certainly be one of the many churches LA has to offer in front of my lens.

Does anyone want to volunteer to repaint this church?

Rudolph Schindler Bethlehem Baptist Church, 4901 Compton Ave, Los Angeles, CA

Happy NEW YEAR 2011!!!

Happy new year everyone! Its time to start the new year off right with a new blog post from the one and only: ME!

Things have been extremely slow with everyone being on holiday vacation and just now getting back to their computers to respond and ignore emails and phone calls.

My new years revolution: update my blog at least once a month with IMPORTANT information on what I am doing in both my photography and assisting work in Los Angeles!

Its going to be a tough year in 2011 but a fun and exciting one nonetheless.

I will be striving to become that pushy bird in the early morning that gets the first worm of the day.

An Interesting Recognition

Hristo Shindov

Dave Hill

Juergen Nogai

Joel Grimes

Here are the 3 Urls I could think of off the top of my head. These three photographers are very different in style, lighting, composition, content, and concept.

Lets start off with Hristo Shindov. Shindov's style is very contrasty and most of his work is composited, but if you look at his Advertising, Stories/Concept, Transportation, and many of his other categories, he uses a technique of compositing his subject into a lit via HDR background. One image that relates great with architecture and learning the right time of day to shoot buildings is his Nissan advertisement. Shindov has captured one of the perfect moments the building in the background is being lit by the sun. Although this may not be directly related to actually artificially lighting a building, it relates to the job of the architectural photographer to work around the schedule of the sun and to pre-produce when he/she will photograph that angle of the building. This is essential for a lot of day time photographs of buildings and interiors, getting the right angle, height, and location of the sun during the day can make or break an otherwise great photograph.

Shindov also does this in his other advertising photos for Irwin tools. His planning for time of day and his use of lighting to light the interiors of the unfinished home, tell the viewer that he has a sense of light and time of day if he is shooting something that relates to architecture. These images dealing with the house utilize another technique of balancing flash with daylight and getting that perfect balance and direction of light.

Moving on to Dave Hill. I found out about Dave Hill awhile ago and really loved his work and his compositing and retouching to tell the story in each photo. The two images of the football coach and the football team are examples where architecture plays an important roll within the image. Without the stadium being lit the way Dave Hill waited for the sun to hit it perfectly, the image wouldn't have been as punchy and dramatic. The lighting he uses for the models and the team players helps put the entire story together with the correct use of flash and direction. I don't know if these are composites, but the stadium definitely plays a key part as the background of the photo. Dave Hill I think was one of the first photographers to be doing this type of compositing and retouching with portraits and story-tellying via photography.

Juergen Nogai. Yes, once you go to his website you see he is an actual architectural photographer. Well, once you go to Projects on his website, and you go to Herman Miller, you can see a new style he is breaking into with furniture advertisements for one of the largest modern furniture manufacturers. Juergen Nogai is Julius Shulman's partner, and his specialty is shooting mid-century modern residences. His project of shooting Herman Miller furniture is very interesting to me because I could see myself shooting the same type of photography in the future for product manufacturers and not only architects. This is one of the many ways architecture can be used to sell and show a product in its environment. Juergen just so happens to use furniture, but it could also be applied to many different products that happen to relate to the home or business and even products that might not be related to architecture at all. Juergen's lighting seems to have gotten much better and more clean looking with clean highlights and natural looking interiors although lit with flash. Juergen uses flash so he can evenly balance the inside and outside exposures, just like Julius Shulman did throughout his career. This exemplifies a level of professionalism because doing what Nogai is doing with this furniture is not easy. I have also talked with Juergen and seen him speak, and as far as I know he still shoots 4x5 film and only does minimal retouching after scanning to turn them into digital files.

Lastly, I wanted to share a 4th person that I've known for a bit and spoken to in class, is Joel Grimes. I won't talk too much on him but check out his work to see how he uses architecture in his advertising and people photography. It seems that using architectural backgrounds and dropping in the models in post-production is getting larger in the photography industry. The way these people light these backgrounds is as simple as using HDR technology in programs such as Adobe PS CS5 or Photomatix Pro. It's a quite interesting way to use architecture in other forms of photography other than architectural photography.

Internship and Assisting

Starting to get ready for my internship with an amazing architecture photographer named Lawrence Anderson!!!

I'll also be assisting again Hristo Shindov tomorrow for a PETA public service announcement down in Malibu. Not going to be anything big, I guess we're just shooting a girl with a dog or something. Shooting at 4:30, Hristo said we'd be done by sundown for sure, so we'll see how it goes. I've assisted Hristo one other time and it was my first time ever assisting anyone one a professional advertising shoot.

I'm looking forward to it for sure tomorrow!

LA's internship is going to intense it sounds like as I spoke to LA today on the phone. A lot of shoots coming up and I'll be working with him for 4 months.

Check out Lawrence's work! Its amazing and solid in every way: LA

Check out Hristo's work as well! Completely opposite of LA's but just as good: HS

http://www.own3d.tv/video/23620/Fatal1ty_vs_Toxic_Quake4_WSVG_2006_map1

Everyone should check this out! I know I know, I'm a photographer, but really this is also who I am as a person.

A video gamer! I love to play video games...well not all but fast paced first person shooters.

I love watching the PC players on games like doom 3, quake 3/4 and can't wait till doom 4 and quake 5 come out in 2012 or at least thats when they're estimated to be released.

I play on the xbox360 but if I could I'd definitely play these games instead on a PC with mouse and keyboard.

Watch it! Its a good adrenaline rush!

Design

I'm in the process of redoing my logo/identity. You'll see what I've come up with on my own time, but I really need a graphic designer's touch.

Right now I'm a photographer trying to be a graphic designer. Something that I think is fun to play around at but I could never do it consistently every day.

GDs make 10-20 different layouts and designs before they pick the right one. I can't do that lol.

Keep an eye out for me uploading my new design!

Get Out Of Life

This is something that was said to my class today from a marketing creative consultant, Janie Hewson, marketingcreatives.net.

At a glance, it might seem like a rude statement. It isn't.

It relates to people that think they can survive in life on just $2000 a month, and more importantly, relating to photographers who keep their work inside their house where no one can see it.

Get your shit out there, stop sitting on our asses, call clients, email clients.

I'll be keeping in touch with Janie Hewson for sure! even after I graduate!

Promote. Promote. Promote.

Thats what I haven't been doing enough of, even to the photographers I want to assist for.

Anyone wanna photograph me for my promo piece? lol!

Lets do it!

hmmm

Don't you just hate it when you like something then it doesn't like you back? I'm in that situation now.

Photographically I'm flourishing. Got a shoot coming up on the 25/26th of March, and shooting for a hotel this Friday, meeting with them tomorrow.

Classes have just barely begun and I'm already stormed with general education crap that is pretty straight forward.

One architect I'm shooting for gave me 3 things to photograph over the next couple of months. One is a condo out in Carpinteria, another the Jury Assembly downtown, and another is a private residence whom I still need to drive up to and introduce myself to the home owner.

Haven't got the time at a decent hour of the day. Maybe a Saturday or Sunday will do. Should be pretty sweet.

Don't have any photographs I want to upload but will soon after I'm done editing some.

I've gotta keep up to date on this. I'm terrible!

Break Week

Break week is here for school and I'm pretty stoked about it.

I get to get a lot of stuff done that I put off during the session.

Reading.

Exercising.

Gaming.

Sending prints to family/friends.

Listening to ungodly amounts of music.

Just to name a few things.

On top of those I'm going to be going around town to architects that I can possibly shoot for during my Advanced Advertising 2 class.

I need to produce some type of body of work by the end of the class.

It can be a new body of work, it can be a revision of old work.

It can be re-editing images for stock photography.

It can be re-designing your portfolio to give it a different look.

I haven't a clue what I'll be doing. But that is what break week is for.

Contemplating.

Contemplating.

Contemplating.

This break week will be going by super fast but be one of the most productive

break weeks in a while!

I also might try and shoot some new stuff so I can use that in my new portfolio I'll be making.

I've also got to get a slideshow ready for the Palm Springs Photo Festival that is due on the 28th of February! Hopefully they'll showcase my work and get me a good recognition.

I'll be trying to go down there on Sunday March 28th for a 75$ open portfolio showing. See a ton of people's work and hopefully meet a lot of photographers from LA and Southern California. Get those connections and network a little bit for at least 1 day.

We'll see how that goes. Its going to be difficult. Might try and bring a friend too to split the costs of a hotel or gas for the day over there [5-6 hour drive D:].

I'll also be reading this interesting book called 'Le Corbusier' which is an architecture and art movement from Europe that influenced a lot of what Southern California's modern architecture is based on. People like Mies Van Der Rohe, Walter Gropius, Richard Neutra are all part of this. Some of my most favorite modernists out of the United States.

We'll see how that goes. I'm feeling good about life though and thats all that matters.

Currently listening to: None More Black- Yo, It's Noy Rerun (This Is Satire)

Business as Usual

I decided since I updated my website with my new logo and new typography, to go along and make business cards out of my contact page on my website.

I liked the logo itself and I liked the font. I designed the layout of the typography and how large each piece of information should be for the best readability.

I printed on Hahnemuhle Matte Fine Art and Brilliant Museum Silver Gloss White. I chose these two papers because they are the heaviest papers that I had (Hahn: 310gsm; Brill.: 300gsm).

Business cards to me are suppose to be pretty heavy in weight, not very flexible, sturdy. A business card that bends easily is asking to be destroyed quicker than one that doesn't bend as easily. Also a business card has to have a quality to it. A texture, to be exact. Hahnemuhle has exceptional quality paper, and so does Brilliant (esp. for their museum papers).

These are just a test though, and I think this coming up session I'll probably try and order about a couple hundred of these from an inexpensive but good quality place online.

I also might try and put a good picture on the reverse side, so its not just white, but I don't know.

And now that I just got reminded of this, since I used the same design as the contact page on my website, I forgot to put the url OF my website on my business cards. I was too focused on printing them that I completely missed that main element.

Hmm...tomorrow I'll print some more and see how they turn out.