Monday, March 14, 2011

Who's Hungry??

February was a hard month. A different lifestyle in Downtown Los Angeles.

I was able to assist for a different style of photography, food photography. A goal for me as a freelance photographer assistant is to help photographers in a variety of photographic applications.

Since the beginning of March, I have had the privilege to assist food and beverage photographer, 
Lew Robertson in his studio. The great thing about the Internet is that there are so many resources to find good photography. Work Book is where I came across Lew's work. 

Turns out he's a Brookie!

I had a lot of fun being on set and learning an entirely new studio, new equipment and new ways of lighting both food and beverages.  I enjoyed myself because there are so many technical aspects of photography that overlap between the different genres such as food and architecture photography.

Being aware of the different genres of photography is very much similar to a student of architecture being familiar with the various styles of design.  In order for anyone to acknowledge a specialty and become a professional, there needs to be an awareness as to what others are doing in their profession and how they are succeeding and getting business.

Two completely different professions such as architecture and photography have a tremendous amount of similarities from going to school, interning with a successful business within the industry you're going into, and ultimately becoming your own successful business.

The month of March has already brought about a good amount of assisting work, lets hope that the rest of the month plays out positively.

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