Tuesday, October 26, 2010

An Interesting Recognition

Here are the 3 Urls I could think of off the top of my head. These three photographers are very different in style, lighting, composition, content, and concept.

Lets start off with Hristo Shindov. Shindov's style is very contrasty and most of his work is composited, but if you look at his Advertising, Stories/Concept, Transportation, and many of his other categories, he uses a technique of compositing his subject into a lit via HDR background. One image that relates great with architecture and learning the right time of day to shoot buildings is his Nissan advertisement. Shindov has captured one of the perfect moments the building in the background is being lit by the sun. Although this may not be directly related to actually artificially lighting a building, it relates to the job of the architectural photographer to work around the schedule of the sun and to pre-produce when he/she will photograph that angle of the building. This is essential for a lot of day time photographs of buildings and interiors, getting the right angle, height, and location of the sun during the day can make or break an otherwise great photograph.
Shindov also does this in his other advertising photos for Irwin tools. His planning for time of day and his use of lighting to light the interiors of the unfinished home, tell the viewer that he has a sense of light and time of day if he is shooting something that relates to architecture. These images dealing with the house utilize another technique of balancing flash with daylight and getting that perfect balance and direction of light.

Moving on to Dave Hill. I found out about Dave Hill awhile ago and really loved his work and his compositing and retouching to tell the story in each photo. The two images of the football coach and the football team are examples where architecture plays an important roll within the image. Without the stadium being lit the way Dave Hill waited for the sun to hit it perfectly, the image wouldn't have been as punchy and dramatic. The lighting he uses for the models and the team players helps put the entire story together with the correct use of flash and direction. I don't know if these are composites, but the stadium definitely plays a key part as the background of the photo. Dave Hill I think was one of the first photographers to be doing this type of compositing and retouching with portraits and story-tellying via photography.

Juergen Nogai. Yes, once you go to his website you see he is an actual architectural photographer. Well, once you go to Projects on his website, and you go to Herman Miller, you can see a new style he is breaking into with furniture advertisements for one of the largest modern furniture manufacturers. Juergen Nogai is Julius Shulman's partner, and his specialty is shooting mid-century modern residences. His project of shooting Herman Miller furniture is very interesting to me because I could see myself shooting the same type of photography in the future for product manufacturers and not only architects. This is one of the many ways architecture can be used to sell and show a product in its environment. Juergen just so happens to use furniture, but it could also be applied to many different products that happen to relate to the home or business and even products that might not be related to architecture at all. Juergen's lighting seems to have gotten much better and more clean looking with clean highlights and natural looking interiors although lit with flash. Juergen uses flash so he can evenly balance the inside and outside exposures, just like Julius Shulman did throughout his career. This exemplifies a level of professionalism because doing what Nogai is doing with this furniture is not easy. I have also talked with Juergen and seen him speak, and as far as I know he still shoots 4x5 film and only does minimal retouching after scanning to turn them into digital files.

Lastly, I wanted to share a 4th person that I've known for a bit and spoken to in class, is Joel Grimes. I won't talk too much on him but check out his work to see how he uses architecture in his advertising and people photography. It seems that using architectural backgrounds and dropping in the models in post-production is getting larger in the photography industry. The way these people light these backgrounds is as simple as using HDR technology in programs such as Adobe PS CS5 or Photomatix Pro. It's a quite interesting way to use architecture in other forms of photography other than architectural photography.

Monday, April 26, 2010

Internship and Assisting

Starting to get ready for my internship with an amazing architecture photographer named Lawrence Anderson!!!

I'll also be assisting again Hristo Shindov tomorrow for a PETA public service announcement down in Malibu. Not going to be anything big, I guess we're just shooting a girl with a dog or something. Shooting at 4:30, Hristo said we'd be done by sundown for sure, so we'll see how it goes. I've assisted Hristo one other time and it was my first time ever assisting anyone one a professional advertising shoot.

I'm looking forward to it for sure tomorrow!

LA's internship is going to intense it sounds like as I spoke to LA today on the phone. A lot of shoots coming up and I'll be working with him for 4 months.

Check out Lawrence's work! Its amazing and solid in every way: LA

Check out Hristo's work as well! Completely opposite of LA's but just as good: HS

Saturday, April 17, 2010


Everyone should check this out! I know I know, I'm a photographer, but really this is also who I am as a person.

A video gamer! I love to play video games...well not all but fast paced first person shooters.

I love watching the PC players on games like doom 3, quake 3/4 and can't wait till doom 4 and quake 5 come out in 2012 or at least thats when they're estimated to be released.

I play on the xbox360 but if I could I'd definitely play these games instead on a PC with mouse and keyboard.

Watch it! Its a good adrenaline rush!

Wednesday, April 7, 2010


I'm in the process of redoing my logo/identity. You'll see what I've come up with on my own time, but I really need a graphic designer's touch.

Right now I'm a photographer trying to be a graphic designer. Something that I think is fun to play around at but I could never do it consistently every day.

GDs make 10-20 different layouts and designs before they pick the right one. I can't do that lol.

Keep an eye out for me uploading my new design!

Thursday, March 18, 2010

Get Out Of Life

This is something that was said to my class today from a marketing creative consultant, Janie Hewson, marketingcreatives.net.

At a glance, it might seem like a rude statement. It isn't.

It relates to people that think they can survive in life on just $2000 a month, and more importantly, relating to photographers who keep their work inside their house where no one can see it.

Get your shit out there, stop sitting on our asses, call clients, email clients.

I'll be keeping in touch with Janie Hewson for sure! even after I graduate!

Promote. Promote. Promote.

Thats what I haven't been doing enough of, even to the photographers I want to assist for.

Anyone wanna photograph me for my promo piece? lol!

Lets do it!

Monday, March 15, 2010


Don't you just hate it when you like something then it doesn't like you back? I'm in that situation now.

Photographically I'm flourishing. Got a shoot coming up on the 25/26th of March, and shooting for a hotel this Friday, meeting with them tomorrow.

Classes have just barely begun and I'm already stormed with general education crap that is pretty straight forward.

One architect I'm shooting for gave me 3 things to photograph over the next couple of months. One is a condo out in Carpinteria, another the Jury Assembly downtown, and another is a private residence whom I still need to drive up to and introduce myself to the home owner.

Haven't got the time at a decent hour of the day. Maybe a Saturday or Sunday will do. Should be pretty sweet.

Don't have any photographs I want to upload but will soon after I'm done editing some.

I've gotta keep up to date on this. I'm terrible!

Wednesday, February 24, 2010

Break Week

Break week is here for school and I'm pretty stoked about it.
I get to get a lot of stuff done that I put off during the session.
Sending prints to family/friends.
Listening to ungodly amounts of music.

Just to name a few things.
On top of those I'm going to be going around town to architects that I can possibly shoot for during my Advanced Advertising 2 class.

I need to produce some type of body of work by the end of the class.
It can be a new body of work, it can be a revision of old work.
It can be re-editing images for stock photography.
It can be re-designing your portfolio to give it a different look.

I haven't a clue what I'll be doing. But that is what break week is for.

This break week will be going by super fast but be one of the most productive
break weeks in a while!
I also might try and shoot some new stuff so I can use that in my new portfolio I'll be making.

I've also got to get a slideshow ready for the Palm Springs Photo Festival that is due on the 28th of February! Hopefully they'll showcase my work and get me a good recognition.

I'll be trying to go down there on Sunday March 28th for a 75$ open portfolio showing. See a ton of people's work and hopefully meet a lot of photographers from LA and Southern California. Get those connections and network a little bit for at least 1 day.

We'll see how that goes. Its going to be difficult. Might try and bring a friend too to split the costs of a hotel or gas for the day over there [5-6 hour drive D:].

I'll also be reading this interesting book called 'Le Corbusier' which is an architecture and art movement from Europe that influenced a lot of what Southern California's modern architecture is based on. People like Mies Van Der Rohe, Walter Gropius, Richard Neutra are all part of this. Some of my most favorite modernists out of the United States.

We'll see how that goes. I'm feeling good about life though and thats all that matters.

Currently listening to: None More Black- Yo, It's Noy Rerun (This Is Satire)

Friday, February 19, 2010

Business as Usual

I decided since I updated my website with my new logo and new typography, to go along and make business cards out of my contact page on my website.

I liked the logo itself and I liked the font. I designed the layout of the typography and how large each piece of information should be for the best readability.

I printed on Hahnemuhle Matte Fine Art and Brilliant Museum Silver Gloss White. I chose these two papers because they are the heaviest papers that I had (Hahn: 310gsm; Brill.: 300gsm).

Business cards to me are suppose to be pretty heavy in weight, not very flexible, sturdy. A business card that bends easily is asking to be destroyed quicker than one that doesn't bend as easily. Also a business card has to have a quality to it. A texture, to be exact. Hahnemuhle has exceptional quality paper, and so does Brilliant (esp. for their museum papers).

These are just a test though, and I think this coming up session I'll probably try and order about a couple hundred of these from an inexpensive but good quality place online.

I also might try and put a good picture on the reverse side, so its not just white, but I don't know.

And now that I just got reminded of this, since I used the same design as the contact page on my website, I forgot to put the url OF my website on my business cards. I was too focused on printing them that I completely missed that main element.

Hmm...tomorrow I'll print some more and see how they turn out.

Thursday, February 18, 2010


So I've been meaning to look at someone's work for quite awhile but really haven't had the time to do so because of school and other interests.

This artist to me is very influential in modern painting, and abstract geometric design that is reflected in a lot of modern architecture. I'd been introduced to him when I was a freshman in high school in my first of 3 art classes there. My teacher had a poster of it on her wall (probably still does), and I'd always been intrigued by the way he uses lines, shapes, and color to represent a certain feeling or emotion.

I've not really read too much up on this artist but I think I'm going to start reading up on artists not only photographers that interest me. I've always been trying to look only at photographer influences since I'm a photographer, but in reality, photography is derived from the painters and other artists. This is probably because photography has only been around for a century or so, and a photograph is like a painting except real. A frozen piece of time.

Others might not be aware of it, but I am. I've always loved the painters and the sculptors, and the designers of the past and of the present.

Cheers to, PIET MONDRIAN, someone ahead of his time in modern geometric design.


So I had someone make me a clean, sharp, minimalist looking logo which I think works well with my photography.

Payed 40$ for it. Not to shabby I'd say. I also redesigned my About page, and Contact page on my website cbrock.com.

I'm going to try and use it for as long as as I can
until I design an edgier logo if this one seems to
not work as well in the future with my body of work.

In class, my teacher showed us this really
interesting book called, The Brand Gap,
which talks about Branding
and what it is and what it isn't.

Most people it says don't really know what
branding actually is. Some would think that
the "CB" in my logo is a brand, but it isn't.

Starting the book off, you immediately learn
something about branding. What it definitely isnt!
Logo, or a shortened version of LOGOTYPE, is derived
from the Greek word, WORD.

So a BRAND is not the CB. The Nike swoosh is not a brand.
Anything relating with typography or words
in a company is their logo or TRADEMARK.

I'd never known that the BRAND is "not what YOU say it is, but
what THEY say it is."

Very interesting concept, with which I'll be using from now on.

From now on, the three questions I'll have in mind
while trying to promote myself are:

Who am I?
What do I do?
Why does what I do matter?

Everyone should ask these questions.

Sunday, February 7, 2010

Not Enough Hours In The Day

Its pretty difficult to keep posting on this blog. Mainly because I haven't very much time to just sit and type but I still will make an effort to post as much as I can, especially if I happen to shoot.

On Friday I got to shoot at Design Within Reach, here in Santa Barbara on State Street. I'd been wanting to photograph there for quite some time, and I finally got enough balls to get permission too. The manager, Lisa Goetz, is a really nice individual. Before I started shooting I spoke with her for 15-20 minutes about design, furniture and all the furniture that DWR holds.

Once I got to shooting, I didn't realize how hard it was to shoot in the studio because there are so many different colored light sources and the weather outside was rainy so since there was a sky light in the middle of the studio, there was a third light source. Fluorescent, tungsten, and overcast definitely do not match when it comes to setting white balance on a camera. I definitely spent some time in post-production color correcting as well as correcting for verticals and horizontals.

I probably spent about a couple of hours playing around and shooting stuff for myself as well as for them. When I approached Lisa, I mentioned that the photography on their website for the Santa Barbara location, wasn't all that great, and that I could definitely improve on them. I want to go back there with artificial lighting to do some twilight shots while using a polarizer so I don't get any nasty reflections in the front windows.

Tomorrow I'll be meeting with Peter Malinowski for him to take a look at my architecture book. I'll also try and see if I can assist for him to get more experience assisting. I think after assisting Hristo, I got a very good scope of what an assistant ought to do and what he/she ought to not do.

Starting in May, I'll be doing a 4 month long internship with Lawrence Anderson down in LA/Venice area. I've been speaking with Lawrence for about 4 months back and forth with emails, keeping in touch and what not. I had originally wanted to do a 2 month internship, but he mentioned he was getting married in July, and that I might want to do another 2 months with him, and I accepted 100%. So he gave the green light on May/June/July/August of interning for him. This will be an amazing opportunity because Lawrence is really good at what he does, and is one of those photographers right now that is shooting and getting new clients weekly, even with this shitty economy.

Tuesday I shoot hopefully all day for Fess Parker's Double Tree Hotel Resort, off of Cabrillo St., here in town. They need some images of people tasting wine since Fess Parker creates all of his own wines with which they have there to taste. Jean Gatewood, the executive sales administrator, is arranging also for me to shoot a couple guest rooms that are looking out towards the ocean. Tuesday is suppose to be raining so we'll see how good the view is out those balcony windows, ha!! It'll be a good experience shooting once again on location, and for a client, since they said that they have a budget which I'm also extremely excited about.
Jean also showed Rodney's Steakhouse restaurant that they have at the Double Tree, that later on, if I was interested I could definitely photograph for them as well. I want to shoot as much for them as I can, and hopefully shooting each time for money, instead of for barter guest room stays or free meals at Rodney's. Barters don't put food on my plate, nor do they fill up my gas tank, if you know what I mean :B.

Monday, February 1, 2010

Ahhh, today is going to be an interesting day. First, class with the possibility of having to leave early to go pick up stuff for Hristo for tuesday's photoshoot at 7am!

Then I need to shoot with fren Mimi for our Non-Profit Organization: Alliance to Save Energy.

And after all of this is said and done for, retouch those images for print on Tuesday to get them ready for presentation on Wednesday!

Oh, and I forgot to mention that I have to meet up with a teacher, Russ McConnell, a marketing director for the Fess Parker's Double Tree to shoot some of their interior guest rooms. And on Wednesday go to a 9am student councel meeting, which I hope doesn't last too long cause I've got class at 10am!

This week, is going to be a super busy week for me, but I'm excited for what's to come!

Saturday, January 30, 2010

Busy, Busy, Busy

Yesterday was great, but today was even better.
Yesterday, I got the courage to walk into this church, Unity Church, here in Santa Barbara and ask them if I could have permission to photograph the building's exterior. I needed something to shoot for my assignment this week in school, so I wanted to shoot what I love: architecture.
Now this church isn't like any normal church, especially around here in Santa Barbara. It doesn't have shingles, it isn't white/cream stucco. This church is made of brick, steel, and glass. Majority of it is brick which you can see in the picture below. I got there around 10:30am, shot till around 12:30pm, then went back around 3:30 and left around 4:30pm. My shoot in the later morning was much better in terms of lighting than the early afternoon time. Shadows were casted by trees on the structure and its many facades. I was intrigued by this church's linearity with strong horizontal and vertical lines. There was not one curve on this building, and that is what I love the most.

The two photos above are just one of many images I shot. This is the one I chose for my assignment. The black and white image is the actual assignment. Personally I like the image in b/w than in color.
Some of you might think its pretty boring to have a building with no curves, but I am a modernist and squares and rectangles are what I love. So I photographed it, before Sunday because of the service, and because the photograph's deadline is this Monday. HA!
On another note! Yesterday I got an email from a teacher of mine, stating that Hristo Shindov is shooting up in Santa Ynez/Solvang a Hristo rea, and needs 2-3 assistants to help out at the shoot. I have no clue why, but I decided I'd actually check my Brooks student email, and low and behold there was my teacher's forwarded email to us from. I thought about it for about 10 minutes thinking about if I could do it schedule wise, and if I could do it assistant wise. Well, I was the first one to contact him immediately and am 1 of the 3 people assisting him. Check out his website: Hristo Shindov. His work is really good and legit. Great compositing, and his lighting and technique are something I've never seen before, especially someone that has graduated from Brooks Institute.

We'll see how that goes on Tuesday at 8am O_O!

Thursday, January 28, 2010


This is my first blog.
My first blog post.
Not my first time thinking about creating a blog.
I'm into architectural photography.
My influence is Julius Shulman.
I have an infatuation for good design.
Mid-century modern architecture is my ideal style of architecture.
Hopefully I'll stick with this blog longer than I hope to, which is as long as I continue being a photographer.
This is just an example of which font I should use. A case study if you will of the really crappy fonts that blogger.com has. But I think for my personality, and the style and type of photography I shoot, Verdana is the way to go. In school, Brooks Institute, I'm learning about typography and the many ways to be creative with it. The book, "Designing With Type," is an amazing book, that illustrates and describes a quick history of TYPE, and also teaches you how to become more design orientated with the typography you use.
After reading the entire book, I had learned so much! I'm about to dive in it for a 2nd time just so I can comprehend what I'd learned.
Since this is an introduction I might as well say that sometimes, depending on what it is, I get infatuated with it. Little things. Good typography in this case. I'd never really studied type which made this book extremely interesting. I finished it in 2 days, one day at home, and the other why relaxing throughout the airports of Seattle and Portland (unfortunately not on Charles and Ray Eames public seating
In advertisement, even though I'm not going into it since I'm geared 100% towards architecture as a professional career, uses typography a lot. Most individuals don't really think about it. Most just READ it, scan it, see it. Others, and I'm starting to get to this point, study it. Study the font type, either sans serif, serif, script, or some other wacky custom font. Study what I'd just learned is the tracking, kerning, and leading of the type. Tracking: word-spaceing. Kerning: individual letter spacing. Leading: linespacing. Each has its own functionality, and each can "make or break" a sentence, paragraph, or single word phrase in an advertisement.
There is so much that goes behind a photograph with copy, its unbelievable. I'd never recognized it, you might have never recognized it, but I hope since I'm mentioning it right now you'll start some of these aspects of the typography all around us. Every where we look its there. On the Coca Cola can in front of me, on the Maker's Mark bottle on my shelf, what you're reading every time you search the internet, read a newspaper, read a magazine, look at your text message, read an e-mail message. ITS EVERYWHERE! And us as photographers really can't escape it, either we know it and do it ourselves or we have a graphic designer/art director do it all for us. Its in our profession and its here to stay.

I don't know how good of a first post this was, but I don't care. I'll be doing many posts such as this and posting my photography as well, not only as an architecture shooter, but also some photos I do for assignments in class.

I'll also be at times posting what I'm listening to at the moment I'm typing the post, so you can get a glimpse of who I am through my music selection.