Logo

So I had someone make me a clean, sharp, minimalist looking logo which I think works well with my photography.

Payed 40$ for it. Not to shabby I'd say. I also redesigned my About page, and Contact page on my website cbrock.com.

I'm going to try and use it for as long as as I can

until I design an edgier logo if this one seems to

not work as well in the future with my body of work.

In class, my teacher showed us this really

interesting book called, The Brand Gap,

which talks about Branding

and what it is and what it isn't.

Most people it says don't really know what

branding actually is. Some would think that

the "CB" in my logo is a brand, but it isn't.

Starting the book off, you immediately learn

something about branding. What it definitely isnt!

Logo, or a shortened version of LOGOTYPE, is derived

from the Greek word, WORD.

So a BRAND is not the CB. The Nike swoosh is not a brand.

Anything relating with typography or words

in a company is their logo or TRADEMARK.

I'd never known that the BRAND is "not what YOU say it is, but

what THEY say it is."

Very interesting concept, with which I'll be using from now on.

From now on, the three questions I'll have in mind

while trying to promote myself are:

Who am I?

What do I do?

Why does what I do matter?

Everyone should ask these questions.